This master’s thesis contains theoretic basis, i.e. it is about the history of advertisement board (signboard) and the function of advertising. Market research that has been shown indicates if there is a space for development in the field of advertising boards. Based on input data (requirements), four concepts have been put forward. Every concept is different, i.e. in different way satisfies requirements. Best concept served as a basis for further construction development. Construction development includes structural members calculations, electronic components selection and control logic. This thesis shows real product development. Advertising board showed in this paper has been developed in cooperation with “Tisak DaDa” company and it is intellectual property of the company.